Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Offer current products to current customers in non-traditional purchase locations

Add products to locations customers visit

No. Year SIC Note
1 1993 5999 Bashas found that only 18% of customers ever went down greeting card aisle. So they moved the cards & sales are up 40%.

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