Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Bring current products closer to new customers

Cover a broader geographic market with current products

No. Year SIC Note
1 2001 4724 Orbitz LLC plans to sell cheap air fares from its airline investors using a fare-search engine developed by the Massachusetts Institute of Technology. Orbitz lets airlines build a consortium on the Web that sells Net only air fares not available elsewhere.
2 2001 7841 Movie Gallery is a video rental store chain that is still profitable. It purchased Video Update (based in Minn.), a company with $220 million in revenue in 2000. Video Update has 350 stores in the U.S. and Canada.

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