Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Bring current products closer to new customers

Serve new customers with a new channel of distribution

No. Year SIC Note
1 1987 4833 Penney took control in March of the Shop Television Network and will begin selling merchandise from its catalog on the channel this month.
2 2002 5411 The grocery chain (Safeway), which has about 250 stores in Northern California, plans to expand online delivery to the rest of the Bay Area during the next few weeks. Rival Albertson's is close behind. They are looking at expansion into the Bay Area.
3 1990 7990 Bass contends that service charges are rising because customers are getting better service. Instead of driving to a box office, they can pick up a phone or visit one of Bass' 116 outlets.

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