Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Serve current customers with new products, saving customer purchase time

Help customers use suppliers of other products used with your product

No. Year SIC Note
1 2000 5331 in the four years since its launch has built a customer base of ten million and expanded its offerings from books to compact disks, videos, digital video discs, toys, consumer electronic goods, and auctions. They also allow retailers to sell their wares on their Web site through associates programs.
2 2001 5943 isn't the only one cashing in on the online trend., Staples' rival, is also offering a partner-based business service on the Web. Customers not only tap partners for online printing and copying jobs, but they also use them for payroll processing, taxes, and finding credit. offers partner business services in three areas: office operations, technology and communications, and sales and marketing.
3 2000 6141 Ace Cash Express made a pact in 1999 with Community West Bancshares Goleta National Bank to develop loans and related products offered at Ace stores. Goleta processes loans and Ace issues debit cards funded by deposits in accounts at Goleta.
4 2003 7374 Even among tech companies, which as a group remain mired in a slump, a select few have found a way to grow through innovation. Internet survivor eBay Inc., continues to grow by expanding the variety of products its merchants offer.

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