Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Serve current customers with new products, saving customer purchase time
Add products not carried by local competition


No. Year SIC Note
1 2001 5945 Toys "R" Us bought the rights to the Cabbage Patch line this year and is setting aside a lavish display at its newly opened flagship store in New York's Times Square. To give the dolls a one-of-a-kind look, factory molds are changed almost weekly.
2 2005 7841 The secret to Movie Gallery's success is its willingness to rent out X-rated videos. The company claims that porn rentals make up barely 5% of revenues. But outside critics say they are much higher.

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