Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Serve current customers with new products, saving customer purchase time
Add products not carried by local competition

Offer additional price points

No. Year SIC Note
1 2000 4833 Cable-TV operators are starting to roll out a service called "video on demand," which uses the industry's new high-speed digital networks to provide old and new movies anytime customers want them.
2 1990 5311 Sears is now merchandising major national brands other than its own through Brand Central, a separate department in its stores that sells appliances and consumer electronics. Sears is merchandising name-brand children's clothes through Kids & More department.
3 2002 5611 Due to the casual dress movement of the late 1990s, Jos. A. Banks Clothiers created a business casual line to lessen its reliance on suits. The line featured chinos, sweaters, vests and leather jackets. Business casual clothes are now Banks' fastest growers. And suits now make up only 27% of company sales, compared with 45% in 1999.
4 2001 7375 Microsoft and AOL continue their battle for Internet subscribers. Both are leveraging their strengths, Microsoft, as the leading desktop computer software manufacturer, uses its applications to attract users while AOL is strong in media settings. The companies have fought over access to AOL's cable networks and Microsoft's Windows. Microsoft has added incentive for users to switch but is still a distant No. 2 ISP with 6.9 million subscribers to AOL's 31 million. AOL is responding by rolling out high-speed service and releasing a new version of AOL which features online music, photo sharing and enhancement to mail and instant messaging.

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