Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Serve current customers with new products, saving customer purchase time
Add products not carried by local competition


No. Year SIC Note
1 2002 4724 Some agents spotted opportunities in niche markets ahead of the current industry shakeout. Lorraine Melvill's Surgeon & Safari does a brisk business of arranging trips for tourists who want affordable South African cosmetic surgery with a safari vacation rolled in.
2 2003 5311 Wal-Mart has added 1,000 new films, adding to the 12,000 it already had.
3 2000 5499 7-Eleven will be installing ATM-like machines in its stores that will be Web-linked. These personal transaction terminals will be tied into a delivery and payment system that promises to make 7-Elevens a depot for e-commerce. In Japan, where convenience stores are in nearly every urban neighborhood, they are used to pay routine bills such as those for utilities and to pick up and pay for sundry deliveries. Ito-Yokado Corp., which owns the 7-Eleven chain in Japan plus 72% of the U.S. chain, now feels ready to export Web-updated aspects of the Japanese operation. Beginning with 250 stores in the Dallas-Fort Worth area this summer, 7-Eleven will offer bill payment, payroll check cashing, money wiring and ticket purchasing for entertainment events and travel – all on the terminals.
4 2002 5945 FAO Schwarz has added car seats and strollers to the baby section of the outlets. It is now expanding the book and video sections of the shops.

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