Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Serve current customers with new products, saving customer purchase time
Target your products on markets with limited competition from the leading industry competitors

Target locations with low populations

No. Year SIC Note
1 1996 5045 Merisel has distribution in parts of the world that other distributors don't.
2 2004 5045 Best Software has made 17 major acquisitions in the last three years and they concentrate on small and midsize businesses. They define the market as clients with one to 500 employees or those with revenue from $1 million to $250 million.

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