Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Serve current customers with new products, saving customer purchase time
Target your products on markets with limited competition from the leading industry competitors

Target customers who purchase in small quantities

No. Year SIC Note
1 1997 5942 Independent bookstores have alternatives to popular favorites with a more serious selection than the NY Times likes to review. Once one of these serious books gets a good review from the NY Times, giant bookstores stock up and slash prices.
2 2001 5942 Books & Books attracts a certain kind of customer as an independent store. Customers are commonly interested in poetry, photography, architecture, fiction, and travel books. The staff of the store is very personable and knowledgeable.

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