Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Reduce customer steps in the product process
Complete some of customer's steps with the product

Installation steps

No. Year SIC Note
1 2003 3695 Cable and satellite TV firms have been more successful than TiVo in selling PVR services. Since their customers already pay monthly bills, a bit more for PVR service doesn't seem bad. TiVo requires users to first buy a set-top box costing $250 to $400. Users then pay $13 a month, or a lifetime fee of $299. The service fee on top of the hardware cost has been a deal breaker for many customers. DirecTV and rival EchoStar are leading the charge with PVRs built into set-top boxes.
2 2004 4832 Cell phone customers already can receive ESPN services on the phones of most major wireless carriers. ESPN said it will offer phones that are sports-centric, meaning they won't require multiple clicks to get sports information.
3 2002 5411 Both Safeway and Albertson's will charge a $9.95 delivery fee regardless of order size. Unlike Webvan, which spent millions to build automated distribution centers, Safeway and Albertson's will use their existing stores.
4 1999 5900 Inc. patented its own speedy checkout technology, called 1-Click, in 1999.

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