Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Reduce customer steps in the product process
Complete some of customer's steps with the product


No. Year SIC Note
1 2005 4800 Google, Yahoo and smaller online players such as blinkx and Critical Mention are offering or soon will be offering services that bridge Web and TV. Yahoo launched a video search service to help consumers track down clips from TV shows online and other video content. Their service lets consumers read a text synopsis of TV programs and watch video clips online.
2 2004 6141 Money transfers from the U.S. to Mexico have doubled over the last three years to $13.3 billion in 2003. The vast majority are made via small check-cashing and loan stores hooked up to wire services such as Western Union. Now, national banks are trying to facilitate this business. Wells Fargo and Bank of America now accept ID cards issued by Mexican consulates. They are marketing debit cards that can be used by family members in Mexico. Citigroup launched the first binational credit card. U.S. residents can share their credit with relatives in Mexico. Fees to wire money have dropped as competition increased. Citi charges $29 a year for the card; users choose people in Mexico who get a card and set their spending limits. The card can also be used for cash withdrawals from ATM's; these transactions cost $5 each. Citi earns interest on outstanding balances and will have a way to reach new customers for other banking projects.
3 2000 6162 The best place to start researching a mortgage now is the Internet. The quotes are more current than those in the newspaper, and you can ask for quotes on properties you're considering by typing in the asking price and the down payment you can afford. All the Web sites offer the financial tools to tailor a mortgage to your own personal situation.

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