Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Reduce customer steps in the product process
Reduce customer choices

Other choices

No. Year SIC Note
1 2002 4724 Virtuoso, a Texas network of 264 upscale specialty agencies, charges anywhere from $100 for a basic weekend getaway to $3,000 for a major two-week-plus group trip with detailed custom itineraries. Blue Water Divers includes a fee of about 13% in the package price for a $1,700 custom scuba-diving vacation. The spa specialist bills clients $100 to plan a luxury spa excursion.
2 2002 6021 Bank of America, the country's largest ATM operator, recently introduced about 500 machines that allow customers to pre-set preferences for cash-withdrawal amounts and whether or not a customer wants a receipt. FleetBoston allows customers to tap funds from home-equity loans through its 3,700 ATMs. 7-Eleven is testing 98 machines that cash checks and send wire transfers. Banks also plan to run advertisements on their ATMs that will be targeted to the specific personal financial situation of each customer. The changes stem from big changes in ATM technology, switching from International Business Machines' aging OS/2 platform to the more flexible Microsoft NT operating system.
3 1999 8999 EBay Inc. said it plans to open 50 smaller marketplaces on the Internet by year end, allowing people living in the same region to buy and sell large items such as cars, boats, and refrigerators.

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