Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Reduce customer steps in the product process
Move information electronically

Move other process information electronically

No. Year SIC Note
1 2000 5999 and other fast-growing start-ups are offering easy-to-use online checking accounts that also let people send electronic payments to friends or business acquaintances almost instantly.
2 2000 6000 Online bill pay is becoming increasingly popular among customers because now they can get all of their bills sent in digital form to their computers. Originally the online bill service meant sitting in front of the computer with paper bills and typing in the information to make payments. Now, consumers who sign up for one of the bill payment services can respond to an e-mail and send off payments with a few mouse clicks. This convenience in service has boosted the number of people who pay their bills online to 6.3 million, up from 2.6 million a year ago.
3 2005 6141 American Express is rolling out a system called ExpressPay that packs radio frequency identification technology into a small key fob.

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