Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

Reduce steps the customer must use with the product

No. Year SIC Note
1 2001 4724 Expedia invested in new technology to help make its site easier to use. This increased the percentage of visitors who actually booked travel to 5.7% up from 3.8% a year earlier.
2 2000 4841 Local television station coverage is available through EchoStar in 28 markets for an extra $4.99 a month. Direct TV charges $5.99 and offers local stations in 23 markets. In all other markets, the consumer needs an antenna to get local stations.
3 2004 5942 Barnes & Noble hopes to compete with online superstore Amazon by growing online sales while maintaining a strong retailer environment.
4 6021 Banks, such as Washington Mutual, have begun to open branches with coffee shops in or near the facility. Starbucks has at least 18 locations that are part of bank branches or adjacent to banks and other coffee retailers have begun testing the concept. This pairing is an attempt to place new emphasis on branches after the closing of locations and addition of teller fees that took place in the 1990s in response to automated banking innovations. With more and more branches being opened, banks seek to differentiate themselves from competitors, luring in cafe patrons and promoting their services. As many as 700 people walk into the average Starbucks daily. The average bank customer visits a branch just 2.9 times a month. The banks often lease unproductive space to the coffee chains; each gets added exposure and traffic.
5 2003 7374 Even among tech companies, which as a group remain mired in a slump, a select few have found a way to grow through innovation. Internet survivor eBay Inc., continues to grow by expanding the variety of products its merchants offer.
6 1986 7380 Travelers can consult the telephone-book-size version of airline schedules, the pocket version, or the electronic version.
7 2002 8062 Health Management bought Lehigh Regional in Florida earlier in 2002 and has already spent $3 million on a CT scanner and a dual-head nuclear medicine camera.

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