Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process

Reduce wait times in the process
Allow customers to complete some of company's steps to save time

Enter orders directly into company system

No. Year SIC Note
1 2004 3861 At the digital printing kiosk in CVS Corp. pharmacies, digital prints cost 29 cents each and 30 print in less than half an hour.
2 2004 5411 Biggs superstores in Ohio and Farm Fresh supermarkets in Virginia, both owned by Supervalu Inc., rolled out kiosks next to the deli counter to let customers preorder their deli items and pick them up later.
3 1995 5734 Domino's planning to test an interactive video service so customers can punch a few buttons to order a pizza just as they order up, say, a television movie.
4 2004 5900 The SoftwareToGo machine lets customers search for software titles by name, category or publisher, place an order and then pick it up on a CD at the checkout counter. The machine displays descriptions of software titles, pictures of their boxes and images of how the programs will look on a computer. When a customer picks up the CD at checkout, it is stamped with the software title and logo, then inserted into a case that includes a printed sleeve and information on how to use the software.
5 2001 5943 Siebel eBusiness Consulting was in a printing bind, so it decided to give a try. The Web site had links to partner companies that do printing, copying, and other services on short notice. Siebel clicked on NowDocs, an online print shop that lets customers upload word files from their personal computers with data on what they want done. The work is printed at the nearest service center and sent to the customer in 2-4 hours via express delivery.
6 1996 6211 Fund companies are now starting to let investors trade fund shares on the Web. Twentieth Century Mutual Funds & the Benham Group began offering Internet trading last week. Fidelity plans to offer Web trading by year end.
7 2005 6300 Hartford, Travelers and Zurich Financial are among the small business insurance carriers that now use straight-through processing to handle 60 to 80% of their applications submitted online through the carriers' websites.

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