Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process

Reduce wait times in the process
Allow customers to complete some of company''s steps to save time


No. Year SIC Note
1 2004 5211 The old web-based kiosks of the Home Depot are expected to become self-service, credit-card checkout counters as soon as next year.
2 2002 5411 Many stores in Europe are using wireless devices that check prices for customers while they shop. The units, called Portable Shopping Systems, are used mostly in grocery stores, where they enable shoppers to scan and bag items as they walk up and down the aisles. When customers turn the devices in, they pay for the items they rang up without having to wait in a checkout line.
3 2004 5411 Food Lion opened five stores in 2004 to test a concept called Bloom. The new stores utilize cutting-edge technology and prepared foods to appeal to tech-savvy, on-the-run younger shoppers. Bloom checkout stands are equipped with a handheld scanner and shoppers bag their own items.
4 2001 5812 Starbucks plans to make several changes in the next year, including remodeling many of its front counters to speed service, re-evaluating its lunch program in several stores, and expanding the use of prepayment cards, automated espresso machines and self-serve beverage stations.
5 2002 7379 RealOne streaming-media service offers a shorter and snappier version of CNN's Headline News dubbed QuickCast. ABC also offers replays of their previous broadcast of World News Tonight exclusively on RealOne, in which the viewer can pick and choose the order and selection of what he or she watches.

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