Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process

Reduce wait times in the process
Speed the process
Exploit different time urgencies in process and customers

Separate more time sensitive from less time sensitive products

No. Year SIC Note
1 2004 4800 The ESPN cellular service won't offer much in terms of exclusive content. Instead, ESPN is banking on the immediacy of delivering information to customers wherever they are.
2 1993 5661 Largest store has a computerized ordering service for items not in stock.
3 1992 5900 Many Wal-Mart stores have more than 100,000 square feet of space and carry a wide range of products. A Dollar General store has an average of 5,600 square feet and carries only 5,000 items.
4 2001 6000 U.S. banks have been scrambling to set up online person-to-person payment systems, like Citigroup's c2it or independent PayPal , that could someday replace traditional money transfer. They boast 5% fees and anytime convenience. But unlike traditional money transfer operators, they take minutes not days to send cash. They often require both participants to have a bank account, debit card, or credit card, and they are only accessible online.
5 2000 6211 Online trading became more competitive when Merrill Lynch, Salomon Brothers, and Morgan Stanley joined the game. Most online brokers are now portioning off parts of their sites for hyperactive traders.
6 1988 8099 More hospital emergency departments are offering rapid turnaround to regain business. "Fast-tracking" separates patients with sore throats, for example, from true emergencies & treats them with a separate staff.

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