Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process

Reduce wait times in the process
Speed the process
Exploit different time urgencies in process and customers


No. Year SIC Note
1 2000 3576 Extreme Networks builds simplified data-routing into custom-made chips called application-specific integrated circuits. The resulting devices are capable of moving data up to 100-times faster than old-style routers, which depend on software and expensive general-purpose micro-processors to do the work.
2 2002 4832 XM and Sirius satellite radio networks are taking on radio just as satellite and cable TV took on broadcasting networks. The satellite radio companies offer 100 music and news channels with higher-quality audio and fewer commercials.
3 5712 In designing a new store for Chicago, IKEA enlisted nine groups of a dozen customers. They asked them to design a store from scratch and to include specifications. To help customers better navigate through the store, IKEA created a three octagonal-shaped building. Related products are grouped together and a restaurant now serves Swedish food.

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