Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process

Reduce wait times in the process

Adapt product for faster technology

No. Year SIC Note
1 2004 4899 Fiber-optic networks are strands of thin glass cables that can transmit digitized streams of data at great distances and speed. Fiber-optic cables are faster than copper cables, and telephone and cable companies are battling each other for the consumers' choice for a triple play of services (voice, video, and data). With Web users constantly downloading music and videos (all large data files), fiber-optic cabling is increasing.
2 1999 5051 Ryerson Tull, the largest steel service center in the country, created its own Web site a year ago. The company figured it only needed about two dozen customers to recoup the cost of developing the site but has acquired at least 200. The site streamlines the process of searching the more than 100,000 products Ryerson Tull offers. The company believes that Web transactions total more than $100 million in new sales, or about 3% to 4% of all sales.
3 2001 7375 Netzero says the company will nudge users of its free service with banner ads and e-mail messages to get them to buy a premium package. The company's "Platinum" package includes unlimited access with no banner ads for $9.95 a month.

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