Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process

Increase service capacity
Add more regular customer assistance
To find and choose product

Change product presentation to help customer find product more quickly

No. Year SIC Note
1 1989 5112 Staples' central distribution center permits it to operate smaller stores than competitors that use their space as a warehouse, too.
2 1986 5311 Bradlees decided to differentiate themselves from other discounters. So they upgraded merchandise, spruced up image. Selling space was broken into boutiques where merchandise was displayed department-store fashion.
3 1990 5600 Ross Stores had begun a remodeling program to group apparel for men and women by segment. Ross used to hang all women's clothes together on bar racks, separated only by size. Now dresses, sportswear and large sizes will be separated.
4 2000 5912 New London Pharmacy innovated even further by creating a showcase for specials and a new house-hold-supplies center.
5 1997 5941 A number of new merchandising sets have been tested and will be rolled out this year, including the expanded kids presentation; "The Golf Pro Shop," the "Tech Shop" for bikes, a new presentation in shoes, in-line skates, baseball, and exercise equipment.

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