Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process

Increase service capacity
Add more regular customer assistance
To find and choose product

To pay for product

No. Year SIC Note
1 1994 5311 Mervyn's to appeal to budget-minded women who want to shop quickly: so will provide shopping carts and will cluster checkout counters at exits, instead of sprinkling them through various departments. Also will carry wider selection of merchandise.
2 1986 5411 CheckRobot has designed a do-it-yourself checkout system, in which customers operate a computer-controlled scanning system to check out their purchases and bypass the usual counter congestion.

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