Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process

Increase service capacity

Enable products to work seamlessly with other products

No. Year SIC Note
1 2002 7379 RealOne streaming-media subscription service was introduced December 2001 by RealNetworks for $9.95-a-month. So far, the service has already gathered 500,000 subscribers. The service, which runs on personal computers, allows subscribers to legally download music. It also delivers exclusive streaming video and audio from sources like, CNN, and FoxSports accompanied by adjoining windows featuring annotations and companion websites. The service can be likened to cable TV with its "carriage" to a large variety of content providers sharing in subscription revenues.

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