Brainstorming Ideas: Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary. Each of these costs represent steps an Final or end user customer must take in connection with the product purchased from an Intermediary supplier.

2. Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

  1. Knowledge: Add knowledge

  2. Resources: Reduce resources required for the use of the product

    1. Money – Reduce the money the customer uses with the product

    2. Time – Reduce the time the customer must spend with the product

      1. Reduce steps the customer must use with the product


        1. Warnings and advice Examples>>

        2. Reduce wait times in the process

          1. Allow customers to complete some of the company's steps to save time

            1. Enter orders directly into company system Examples>>

            2. Other Examples>>

          2. Speed the process

            1. Exploit different time urgencies in process and customers

              1. Separate more time sensitive from less time sensitive products Examples>>

              2. Remove benefits now required by time sensitive customer Examples>>

              3. Other Examples>>

          3. Adapt product for faster technology Examples>>

          4. Other Examples>>

        3. Increase service capacity

          1. Add more regular customer assistance

            1. To find and choose product

              1. Increase focus of sales people on sales Examples>>

              2. Use technology to guide customer search for product Examples>>

              3. Change product presentation to help customer find product more quickly Examples>>

              4. To pay for product Examples>>

              5. Other Examples>>

          2. Supplement service during peak times Examples>>

          3. Extend hours Examples>>

          4. Add inventory Examples>>

          5. Increase delivery capacity Examples>>

          6. Enable products to work seamlessly with other products Examples>>

        4. Make wait time more productive Examples>>

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