Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

C. Help customers obtain and use related products

Offer products that could be purchased with the main product, saving purchase time

Add products used or purchased concurrently with the main product

No. Year SIC Note
1 2003 4841 Comcast plans to improve its own cable modem service and offer premium Web content.
2 2004 4899 America Online's AOL 9.0 For Broadband, the latest version of the company's broadband service, comes with souped-up features like streaming video and audio. There's also anti-virus and firewall software, and parental controls.
3 2004 5143 Most broadband providers offer customers a fast connection and some e-mail addresses but little else. MSN and AOL traditionally have offered much more.
4 1999 5300 plans to launch a co-branded credit card with NextCard and has bought 9.9% of the credit-card issuer.
5 2004 5300 Sears is about to introduce another format called Sears Grand, which is closer to the popular off-mall format that has helped big box retailers like Wal-Mart win. Because the Sears Grand stores are bigger than regular Sears department stores, they can add products such as books and magazines, CDs and DVDs, as well as some groceries and everyday necessities.
6 2002 5311 Wal-Mart started the idea of combining a discount store with a supermarket and has now become the nation's number one grocer. Wal-Mart's supercenters see customers come 3.1 times a month.
7 2002 5311 An even faster-growing business is Amazon's Market place, which is similar to eBay Inc.'s Internet auction market. In the Amazon operation, individuals and independent merchants sell new and used goods on the same Web pages that the company sells its own.
8 1989 5411 Bar code scanners allow Safeway to research and place products in the places where customers are most likely to buy them. Ex: it placed candy bars near the front-end checkout stands because that's where people bought them.
9 2003 5699 Music is the primary influence on teen fashion. Hot Topic's bread and butter is T-shirts featuring bands few people have ever heard of. It also carries nipple rings, white makeup and long, vinyl Matrix-like coats.
10 2000 6141 For all the players, the newest frontier is the Internet. Already, some operators offer low card rates not available by mail. Still others are pioneering credit lines available exclusively for Internet shopping, such as Citigroup's ClickCredit service. In just three months, Citi has signed up 80,000 customers.
11 2000 6211 Online brokerages are offering more services. By acquiring US Trust, Schwab has got the whole spectrum covered. They offer everything from full service to cheap trades.
12 2000 6231 Although other web sites already offer trading in government bonds, the main feature of the new is its ability to allow institutional investors to shuttle among six major dealers' Web sites with a single log in and password.
13 2001 6231 The NY Stock Exchange which traditionally has not sold securities that it does not list is about to enter the market for ETFs in competition with Amex the American Exchange. The NY Stock Exchange plans to sell QQQs, Spiders and Diamonds.
14 2000 7359 The sign up rate for satellite TV systems has accelerated, now that lawmakers in November abolished rules that had restricted satellite TV operators from offering local stations. This new law will help satellite companies to compete with cable companies.

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