Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

Help customers obtain and use related products

No. Year SIC Note
1 2005 4841 In Mid-March, Comcast said it would offer a customized version of TiVo's software on its advanced set-top boxes. Comcast will bring the feature to the majority of its markets by late 2006.
2 2000 5399 With product selection, customers value a broad choice of product categories, not endless amounts of products within a category. Research indicates many big retailers are now being penalized for carrying too many different brands of the same product.
3 2004 5999 The iTunes Music Store is based on the Windows version of Apple's iTunes software, which tightly integrates a media-player program, a download service, and a portable player. The software is free and there are no subscription fees. The catalog of more than 500,000 songs is among the largest of all legal services. Apple's search functions are best-in-class. Any song bought can be burned to a CD an unlimited number of times. Features include celebrity playlists, Billboard charts from several decades, prepaid cards and a large selection of audio books.
4 2003 6162 From the beginning the CEO placed a high priority on customer service. LoansDirect made the mortgage loan process easier for customers by offering a one-stop shop.
5 2000 6211 Online brokerages are offering more services. By acquiring US Trust, Schwab has got the whole spectrum covered. They offer everything from full service to cheap trades.
6 1989 7514 Hertz offers a business center in major airports so travelers can conduct business on the road (FedEx drop box, and a fax machine, phones). Hertz offers clear printed directions to thousands of destinations in 100 cities worldwide.
7 1997 8082 Orkin has 22 company-owned lawn care branches that will be consolidated with existing TruGreen locations. The acquisition of Orkin's plant scaping business should double ServiceMaster's business in that area.

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