Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

Enable customer to use product at will rather than on a schedule

No. Year SIC Note
1 2003 4833 Due to recent technology, broadcast networks are letting go of their old philosophy that the best way to draw a big audience and sell advertising is to give viewers only one chance to see a show. The networks may face pressure to change from advertisers, who last year spent $17 billion buying commercial time. Fox's foray into video-on-demand began with a test two years ago. It found that people who bought the entire subscription of the show were fans who couldn't make time for the live broadcast. Viewers are growing increasingly accustomed to controlling what they watch.
2 2002 7379 Most of the streaming media available in RealOne's new subscription service is "repurposed" clips from the library or TV or radio broadcast of a content provider. Some of this repurposed content is available from the original source for free but much of it is exclusive to RealOne subscribers.
3 2003 7841 Movielink rents movies for between $2.95 and $4.99 each by allowing customers to download films directly to their computers. There's no subscription fee to use the service, and customers can store films on their PCs for up to 30 days.
4 2004 7841 Netflix has begun offering online movie rentals in the $3 to $5 range. Movies can be downloaded as soon as the fee is paid, and viewing can begin almost immediately. But to get full, DVD-style controls, such as fast forward and freeze frame, the whole movie must be downloaded, which takes an hour or two.

<< Return to Use Steps