Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Energy: Reduce the energy the customer uses with the product

Effort: Reduce the physical constraints on the customer

No. Year SIC Note
1 1996 2086 Pepsi conducted a study that found that total amount of soda purchased was limited not by taste preferences but by consumers' ability to bring the product home. Pepsi focused on packaging, replaced glass with plastic, had new multipacks.
2 2005 4841 Time Warner recently began leasing "multiroom" DVRs, which enable customers to share TV shows stored on one DVR with set-tops in up to three other rooms.
3 2002 5411 The online grocery service will appeal to a minority of shoppers– "at most 10 percent. You will always have a small percentage of people who can't leave the house: physically disabled people, elderly people, moms of newborns."
4 1990 5712 Most of Ikea's furniture sold in packages that fit in a car.
5 2005 6211 New trading tools are one way that online brokerage firms are trying to lure active traders to their web sites. 20% of online traders are active traders but that same group also represent 98% of online trades. While most of the focus has been on price, online-functionality is receiving new attention. TD Waterhouse's new trading center will be able to arrange trading tools into 5 modifiable layouts.

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