Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
Resources: Reduce resources required for the use of the product
Energy: Reduce the energy the customer uses with the product
Health: Reduce the toll the product takes on the customer’s health
|1||1991||5812||Yerba Buena Taco makes cone-shaped taco shells.|
|2||2005||5812||Panera, a bakery/café chain, has begun developing a line of whole-grain breads in order to offer more choices and meet changing tastes. The new offerings include bagels and rolls and are being tested in a couple of shops. A large-scale roll-out is expected in the spring of 2005. The timing is perfect as the government recently announced that Americans should consume 3+ servings of whole-grains a day.|
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