Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Add new appeal to the senses


No. Year SIC Note
1 2005 4841 Comcast's digital cable service offers an assortment of HD channels. Some cable channels, but not all, broadcast in radiant color and clarity. Some of the content is truly high definition (meaning that the pictures consists of at least 720 rows of pixels compared with the standard of 480).
2 2001 5251 Lowes is gaining ground on Home Depot because its overall layout is much more clean and uncluttered than Home Depot's disorganized and untidy floor.
3 1990 5311 Penney's has upgraded its image with tonier merchandise and snazzy chrome-and-glass fixtures.
4 1996 5331 $.99 Only stores are over 20,000 square feet, much larger and brighter than the typical dollar store. They advertise weekly and pull in a lot of traffic.
5 2003 5399 CEO of the 99cent chain stores says his is the oldest existing single-price chain in the country, does discount differently. His stores are immaculate, bright, and the size of small supermarkets.
6 2000 5699 Abercrombie & Fitch Co. began using more feminine and pastel colors rather than its traditional earthy and darker tones.
7 2003 5999 Despite the abundance of candles sold by mass retailers and chain specialty shops like Yankee Candle Co., Waxman Candles has remained profitable through the drop off in sales after the 1996-2000 boom. The owner appeals to new customers with new designs and the labor-intensive but relatively inexpensive manufacturing process. The stores offer about 1,200 varieties of candles.
8 2000 8069 NovaMed has a good track record of turning small laser practices into great businesses. It spends millions renovating offices and patients usually only have to wait a few minutes to see a doctor. This high-end service allows the doctors to charge more.

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