Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Add new appeal to the senses


No. Year SIC Note
1 1997 4833 The direct-broadcast-satellite industry has rocketed by offering 200 channels of crystal-clear digital video and CD-quality sound, but no local stations.
2 2000 4841 Satellite TV offers a number of advantages over cable. Its digital signal provides a vastly improved picture and clear, CD-quality sound. It also has virtually unlimited capacity, with providers currently advertising up to 500 channels.
3 2003 5411 Wegmans remains successful by finding a sweet spot between price and quality. Inside, store chefs saute scrod under a hammered copper stove hood. Lanterns and canopied window shutters lend to a display of artisan breads the feel of a Parisian open air market.
4 2001 5600 The Yves Saint Laurent management is now concentrating on rebuilding a strong and streamlined look and a lifestyle for the brand and its stores. From regulating the length of flower stems in the stores to contemplating breeding black orchids for their in-store floral arrangements, the focus is on uniform details
5 2004 5600 No two Urban Outfitters stores are the same, each one varying its displays, color schemes, cutout decorations, and soundtracks to give the illusion of being unique, even though the merchandise is essentially identical at each location.
6 1988 5800 McDonald's recently tested a McPizza in some outlets.
7 1990 5900 Even though Radio Shack stores "still have margins several fold above most other retailers", Radio Shack to begin remodeling stores. So far 2/3 of surviving stores have had face-lifts, computers and other high-ticket items now neatly displayed.
8 2004 5900 Sony began opening storefronts last year. Sony is moving into high-end shopping malls to sell to women, who are often alienated by big-box stores in strip malls. The stores are outfitted with a concierge to greet shoppers. Aisles are wide enough for strollers. Televisions are arranged to allow shoppers to visualize how the products will look in their homes.
9 2004 5942 Barnes & Noble will focus on 25,000 foot superstores. Barnes & Noble has been aided by a winning formula of comfy chairs, coffee, best sellers like Hillary Clinton's memoir, the "Da Vinci Code" and the Harry Potter series.
10 2004 5945 Their interactive shopping experience, and the fact that they offer each guest a chance to personalize their stuffed animal, is the core difference between Build-A-Bear Workshop and toy stores.
11 1998 7832 Marcus is a small regional in the top 20 of all theater owners located in Illinois and Wisconsin. It is growing very quickly by building high end multiplexes with many amenities.

<< Return to Use Steps