Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Associate the company or the product with an image to increase customer pleasure in using the product

Warnings and advice

No. Year SIC Note
1 2003 5331 For years, Tower Records has harnessed star power to show its credentials as a purveyor of hipness.
2 1988 5411 Grocery store chains improving their private-label brands: Jewel Co. has ketchup with squeezable bottle, first lo-calorie yogurt with Nutrasweet from Kroger, Supermarkets General now has private low salt Ritz Bits crackers.
3 2003 5699 The teenage market is difficult to corner because product popularity changes quickly. To succeed you must keep with the trends, and Pacific Sunwear accomplishes that by asking customers and managers what brands are hot.
4 2001 5945 Zany Brainy, a 187-store chain, filed for Chapter 11 bankruptcy protection. It and its rivals–two of which are in dire straits–are losing their unique luster in the troubled world of high-end toy retailing. Zany's filing follows a similar filing by Store of Knowledge. Zany was original known as a chain that was like the antidote to warehouse-type toy retailing by Toys "R" Us. But as the sector grew crowded, Zany and others were forced to jump on popular toy trends such as Beanie Babies. They lost their core group of customers as a result.

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