Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Associate the company or the product with an image to increase customer pleasure in using the product

Project an image of the or capabilities of the firm

Market share leader

No. Year SIC Note
1 1995 5211 Home Depot's strength is the size of its stores, the variety of merchandise, and attention to customer service. Eagle stores are bigger, better stocked, and more customer-friendly.
2 1991 5632 Nevica USA, a skiwear distributor, found photographers whose work appeared most frequently in ski magazines. Then it promised them free skiwear and a fee for each time one of their pictures featuring a Nevica-clad skier got into a skiing magazine.
3 2003 6036 Washington Mutual is highly successful in its acquisitions. It doesn't overpay and it quickly integrates technology. It picks acquisition targets that will make them a market leader and opens branches in dense urban areas that have high customer-dissatisfaction.
4 2002 6211 Merrill has recently decided to change its research techniques in compliance with a recent court settlement. Its "new industry standard" is being publicized and many of its rivals are expected to follow suit in order to clean up their images.
5 2001 6331 Gallagher's main competitors in the insurance industry are everyone from small, local brokers to giants like Hilb, Rogal & Hamilton Co. Gallagher has set itself apart because it can serve bigger clients that bring higher margins.

<< Return to Use Steps