Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Associate the company or the product with an image to increase customer pleasure in using the product

Project an image of the or capabilities of the firm

Broadest product line

No. Year SIC Note
1 2003 5411 Wegmans stores carry 60,000 different items, 42% more than the industry average. For example, the cheese department stocks no fewer than 500 choices from around the world.
2 1985 5731 Circuit City claims it has one of the largest selections of brand-name products around.

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