Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Associate the company or the product with an image to increase customer pleasure in using the product

B. Project an image of the or capabilities of the firm

Value priced

No. Year SIC Note
1 2001 5311 One of the pioneers of off-price retailing is Burlington Coat Factory Warehouse Corp whose motto was "no frills". The company believed that jammed-packed racks in a warehouse setting told customers that its prices were bargain basement.
2 2004 5331 Perhaps no mass retailer has made a stronger bid for mass affluent consumers than Target Stores, which has pioneered a focus the company itself characterizes as upscale discount.
3 2004 5331 The idea behind Target is to take the best-quality merchandise of a high-end department store's "bargain basement" and sell it in a standalone shop. Target aimed for an updated style, a cut above the discount store model.
4 2003 5411 Wegmans new stores are 130,000 square feet. In April 2002, Wegmans switched to "consistent, low prices", from underpricing milk and eggs to attract customers. The strategy initially caused sales to fall by 1.3% in seven months.
5 2001 5621 The little-known but fast-growing retailer cultivates women of a certain age, avoirdupois and asset level with stylish private-label clothing that comes in just a few nonjudgmental sizes: zero, one and three. A few other specialty retailers, such as Talbots Inc., have successfully honed in on the baby-boomer woman. The Chico's look, built mostly around wash-and-wear fabrics, is loose and colorful. Prices are moderate, ranging from $20 to $150. While there is a marketing emphasis on new items, the basics are meant to be mixed and matched season after season.
6 1992 5712 At Ikea lines are long, there isn't much sales help, and the furniture is frequently "in transit" or out of stock. However, customers admit that the furniture quality is good.
7 2001 6141 Capital One is based in Falls Church, Va. and it made its big mark in the 90s by charging low rates as other credit card companies charged a 19.8% interest rate across the board to middle-income customers.

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