Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
Experience: Enhance the experience the customer has with the product
Associate the company or the product with an image to increase customer pleasure in using the product
B. Project an image of the or capabilities of the firm
|1||2003||5311||Sears is attempting to align itself with high-quality brands, most recently purchasing KB Toys along with its previous Lands' End and Structure brand purchases.|
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