Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

. Associate the company or the product with an image to increase customer pleasure in using the product

Project an image of the or capabilities of the firm

No. Year SIC Note
1 2001 3100 In 1996, Coach began to remake itself into a hipper fashion brand, selling a multitude of bags, clothes, jewelry, and accessories and revamped 80 of its 121 dark, dull retail outlets with sleek white showcases.
2 1995 5211 Home Depot's strength is the size of its stores, the variety of merchandise, and attention to customer service. Eagle stores are bigger, better stocked, and more customer-friendly.
3 2003 5311 Sears is attempting to align itself with high-quality brands, most recently purchasing KB Toys along with its previous Lands' End and Structure brand purchases.
4 2003 5944 Helzberg Diamonds stopped selling cheap bubble watches to confirm it's reputation as a fine diamond store.
5 2001 6141 Capital One is based in Falls Church, Va. and it made its big mark in the 90s by charging low rates as other credit card companies charged a 19.8% interest rate across the board to middle-income customers.
6 2004 6211 Barclays Global Investors, with its exchange-traded funds, has emerged from obscurity with a lineup of 97 exchange-traded funds, catapulting itself into the ranks of the largest and fastest-growing mutual-fund companies. Mutual-fund assets under management have grown from $2 billion to $87 billion, nearly half of the U.S. exchange-traded fund marketplace and the company has attracted investors to its iShares brand of ETFs.
7 1998 8082 Arden Courts' facilities (only 12 today) serve the needs of individuals with early to middle stage Alzheimer's disease or those with related memory impairment.

<< Return to Use Steps