Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Associate the company or the product with an image to increase customer pleasure in using the product

C. Project an image of the values of the firm


No. Year SIC Note
1 2005 5331 The world's largest retailer is now expanding its efforts to attract America's fastest-growing immigrant group. Recently, Wal-Mart has begun running its monthly print ads in both English and Spanish and launched its own Hispanic magazine, Viviendo, which is distributed for free at 1,300 stores with high volumes of Hispanic shoppers.
2 1990 5411 Fiesta Mart comes in three formats: Hispanic, general, and a new format that places great emphasis on fresh foods.
3 2000 7375 Starmedia runs the largest Latino oriented web portal. The company offers chat rooms, search engines, and e-commerce targeted at Latinos through 19 different "channels". Yahoo, AOL, and Microsoft have all joined the Latin American internet fray last year.

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