Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Associate the company or the product with an image to increase customer pleasure in using the product

C. Project an image of the values of the firm

Child or family-friendly

No. Year SIC Note
1 1991 5812 Burger King has a Kids Club with 2.7 million members, which publishes six newsletters. Kids also get iron-on T-shirt logos and activity booklets.
2 1991 5942 Book-of-the-Month Club started a children's book club last year, bringing its number of clubs to 8. The trend is toward specialization (ex: History Book Club).

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