Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Associate the company or the product with an image to increase customer pleasure in using the product

D. Suggest personal characteristics of the user of the product


No. Year SIC Note
1 2004 5600 Talbots, which targets the mass affluent buyer, uses the term "dividends" to describe its frequent shopper program, reinforcing the company's commitment to offering valuable investment in quality clothing.
2 1997 5945 Anglo Dutch, like most independent toy stores, is focusing on "educational toys," in hopes of luring affluent customers. It is supplied by small toy companies who can't manufacture in large volume.
3 2003 5999 Borders wanted to stay in the online business because research showed that its target customers tended to be affluent and early to embrace new technologies.

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