Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Associate the company or the product with an image to increase customer pleasure in using the product

D. Suggest personal characteristics of the user of the product

Hip, cool, trend leader

No. Year SIC Note
1 2004 2300 As a brand, Louis Vuitton is very disciplined. While they opened 18 new stores in 2003, they maintain control, while others may have found new outlets, sources of distribution and price points while sacrificing quality.
2 2001 5699 The Gap has been able to thrive from its capitalization on simple items, such as plain khaki pants, making it a leader in "casual wear".
3 2003 5699 Hot Topic has an unique niche within the teen clothing market because of its edgier look. "There's a limited number of companies that are serving this differentiated niche right now. It seems to be the most successful niche in retail."
4 2003 5699 Quicksilver specializes in clothing that represents the extreme sport lifestyle with brands like Quicksilver, Roxy, Raisins, Radio Fiji, Gotcha, and Hawk. "More people are interested in the surf aesthetic and what the surf fashion represents."
5 2003 5699 Hot Topic staffers regularly attend concerts by up-and-coming and established bands to scout fashion trends. The store reimburses store clerks for concert tickets if they write up a fashion report afterward.
6 2003 5699 Hot Topic store managers keep comment cards near the till for shoppers to fill out. Hot Topic's website, through which it makes about 3% of its sales, also solicits email suggestions.
7 2003 5735 Apple has come up with iTunes which sold 1 million songs it its first week online. It offers 200,000 songs for 99 cents apiece.
8 2002 6211 E*Trade differentiated itself from hordes of competitors while cultivating online investors with an edgy image and humorous ads.
9 2001 7011 Amsterdam Hospitality's hotels' decoration themes bring in customers. One hotel, the Moderne, has a Marilyn Monroe theme complete with vibrant red colors, silver upholstery and photographs of Monroe sprinkled around the walls.

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