Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Increase the customer’s sense of security with the product

Your investment is safe

Adopt common performance standard

No. Year SIC Note
1 2004 5900 One big advantage Microsoft has out of the box is that the songs it sells can be played on dozens of portable players. Songs bought at the iTunes store, by contrast, can be played only on Apple's own iPod player. Of course, the iPod happens to be the best and the most popular player on the market, but Microsoft's approach does offer more choice in players.
2 2004 5900 RealNetworks has recently introduced Harmony, a technology that lets consumers purchase songs on its RealPlayer Music Store site and transfer them to iPods or dozens of other players.

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