Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Increase the customer’s sense of security with the product

C. Your investment is safe


No. Year SIC Note
1 1999 5300 The San Francisco advertising firm of Goldberg Moser O'Neill recently encouraged two clients – Brodia, an online-shopping service, and PlaceWare, a Web-conference site – to drop the "dot-com" suffix in their company logos.
2 2002 5699 In the Manhattan Prada store, shoppers will be able to create a Web page showing the outfits they've tried on, then e-mail that page to friends for feedback.
3 2004 5900 MSN music has a few community features Apple's store lacks. You can see how others rated songs and read user-submitted album reviews for instance.
4 1996 5941 Sports Authority's sales are being energized further by newly added image-conscious brands like Nike and Starter that had wanted no part of a Kmart operation.
5 2003 5999 eBags offers a 110% price guarantee, free retuns and customer testimonials on its site. Can also place order by phone with a human representative.

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