Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Increase the customer’s sense of security with the product

Your investment is safe

No. Year SIC Note
1 2005 2300 Retailer Abercrombie and Fitch is improving the quality of merchandise, increasing staffing levels in stores, and introducing a new and higher priced brand, Ezra Fitch, which includes cashmere sweaters, woven shirts and denims priced well over $100.
2 2004 3571 Apple has tried to emphasize the unique experience of their company, opening 74 retail shops when many other companies have gone online. These shops allow customers a hands-on experience and skilled employees ready to help. They hope to appeal to existing Mac users with new innovations and draw in new customers with exciting products.
3 1997 4832 Jacor has some of the highest-rated programming talent in the U.S. under its umbrella, including Rush Limbaugh, Dr. Dean Edell, and Dr. Laura Schlessinger, making it the third-largest radio programmer behind Westwood One and Disney/ABC.
4 1986 5311 Nordstrom's clerks keep notebooks on customer dress sizes and fashion preferences.
5 2004 5900 One big advantage Microsoft has out of the box is that the songs it sells can be played on dozens of portable players. Songs bought at the iTunes store, by contrast, can be played only on Apple's own iPod player. Of course, the iPod happens to be the best and the most popular player on the market, but Microsoft's approach does offer more choice in players.
6 2001 6162 is trying to establish itself as more than just an online mortgage broker. It was born out of GM. The company's basic mission is to close loans faster and more cheaply and to marry technology with the human touch. The thought behind this is that the relationships must be strong between the company and the brokers.
7 2003 7379 Swoosh, a new peer to peer software, allows its 1.4 million users to click on a download easily. Its digital-rights-management feature blocks unauthorized users from downloading and encrypts the file while in transit.

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