Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Entertain the customer while waiting for or using the product

Warnings and advice

No. Year SIC Note
1 1999 1542 Mall developers have started searching for fresher, more off-beat stores that offer better opportunities for adding entertainment.
2 2005 5411 Jungle Jim's International Market's dual emphasis on shopping-as-entertainment and specialty foods has insulated it from the price wars with big grocery chains, but only to a degree. While the store makes most of its profit on high-margin specialty foods, the bulk of revenue is derived from the same staples that every supermarket offers. Jungle Jim's growth has slowed markedly of late. Revenues have risen by 3.8% a year on average since 2002, compared with 11.4% from 1995 to 2001.

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