Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Entertain the customer while waiting for or using the product

Add entertainment as part of the main product

No. Year SIC Note
1 2003 5311 The number of consumers planning to shop in a department store during the holidays jumped from 37% to 50% over a year. To pull young shoppers in the door, department stores have created separate entrances and created more theatrical environments.
2 2003 5311 With many of their core family customers fleeing to the likes of Kohl's, Target, specialty stores, and the Internet, department stores' share of retail sales has shrunk from 9.5% to 6.4% in the past decade. Lately, though, most major chains have cranked up efforts to bring in a new generation of shoppers by reconfiguring stores, adding amenities from tea shops to tattoo parlors, and offering more inviting private-label apparel.
3 2005 5311 Bloomingdales became the first department store to divide the selling floor into boutiques and showcase emerging designers.
4 2004 5411 HEB competes against Wal-Mart by catering to local tastes. The sprawling gourmet store, with a gargantuan produce department and olive bar featuring more than 30 varieties, now rates as a Texas tourist attraction.
5 2001 5699 The Old Navy chain has experienced monthly same-store growth of up to 30% through creating a boisterous, animated, and fun shopping environment.
6 2002 5699 In the "epicenter" New York Prada store, high-tech wizardry is used to grab shoppers' attention. The high-tech building itself is designed by Dutch avant-garde artists Rem Koolhaus. The dressing rooms also feature liquid-crystal doors, which appear to be glass, but then at the touch of a button darken for privacy and then can return to transparency again to show outfits to friends without even having to leave the dressing room booth. The rooms themselves include screens that give shoppers a rear view without having to twist or turn to see an outfit from the back.
7 2000 5999 The best hope against online sales for traditional retailers may be to link themselves with entertainment destinations. Already malls throughout the country are offering everything from roller-skating rinks to roller coasters.
8 1996 6512 In Simon Property's new Circle Center mall, you can spend time at a virtual reality game center, head for a nine-screen cinema, or eat at one of 7 themed restaurants and bars.
9 1999 6512 Simon Property Group and Time Warner plans to merge the experience of retail and etail through a network of kiosks, broadcasts, web sites, print media, and live entertainment.
10 1999 6512 Simon Property Group opened Mall of America in Bloomington, Minnesota. With 400 retail spaces. Simon sought off-beat retailers, many of whom would have been too small or new to have qualified for space under normal circumstances.
11 2001 6512 Across the nation, owners of outlet centers have been pulling out the stops to pull in the patrons. Newer-generation centers are becoming more like theme-park, tourist destinations.
12 2001 7832 Cinema de Lux has launched a 17-screen theatre in West Los Angeles which features a concierge service, cocktail lounge, restaurant and live prefilm shows. Special seats can be reserved. This is an attempt to encourage customers to loiter at movie theatres and spend money by creating an entire experience.
13 2004 7841 Netflix is also adding features, such as a way to share movie recommendations with friends, that will increase customer loyalty.

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