Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Entertain the customer while waiting for or using the product

C. Add entertainment as addition to the main product

Live shows

No. Year SIC Note
1 1986 5311 In some Nordstrom stores a tuxedoed bootblack will shine your shoes, while an elegantly attired employee plays a grand piano.
2 2003 5411 Wegmans remains successful by finding a sweet spot between price and quality. Inside, store chefs saute scrod under a hammered copper stove hood. Lanterns and canopied window shutters lend to a display of artisan breads the feel of a Parisian open air market.
3 2005 5411 The CEO of Jungle Jim's International Market uses unorthodox and eccentric tactics to woo shoppers into his stores. For instance, he might put on his wizard suit and roller-skate through his store, performing "price magic." Or collect several tons of bargain-priced salvage to use in his stores like an animatronic Robin Hood or 40,000 blocks of wood extracted from highway guardrails. Instead of trying to beat the big chains at their price-squeezing game, the CEO has built a funhouse maze of a store north of Cincinnati that draws 50,000 shoppers a week.
4 2002 5712 Jordan's Furniture Stores use free cookies, games, performances, and theatres to change the typically boring furniture shopping experience into a fun and impulsive one.
5 2002 5999 A number of retailers use entertainment and other interactive attractions to lure shoppers into their stores. Nike Town offers information for local sporting events and has basketball courts. Virgin Megastores feature celebrity visits, live performances and live DJs. Barnes & Noble has children's story hours, a cafe, book signings, and author readings.

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