Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Entertain the customer while waiting for or using the product

C. Add entertainment as addition to the main product

Games or other participating events

No. Year SIC Note
1 1996 5541 Caltex Petroleum noticed families acting differently during holiday seasons. So it offered cartoon stickers w/ gas purchases during peak vacation periods. It gave out only one sticker per purchase, and families made repeat visits to collect them.
2 1995 5900 Incredible Universe stocks more than 85,000 product models in stores of 185,000 square ft. Each has a rotunda stage for product demonstrations, karaoke contests, laser shows, plus a restaurant and a day-care center. It's not profitable.
3 2000 7375 The Internet trading company has 71% gross margins, and a $400 million cash hoard. More important, buyers and sellers love person to person online auctions. Not even a series of outages could cripple Ebay last year.

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