Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Entertain the customer while waiting for or using the product

C. Add entertainment as addition to the main product

Special displays

No. Year SIC Note
1 1999 1542 One of the earliest shopping mall as theme park creations, The Forum Shops in Las Vegas, has Atlantis rising and falling on the hour and Roman gods cavorting in animatronic splendor.
2 2005 5411 Jungle Jim's International Market is constructed out of a dozen buildings joined together under one roof. The Market is filled with novel design touches: the antique fire engine resting atop a case holding 1,200 kinds of hot sauce; the mint condition 1919 Boar's Head truck in the deli section; the faux Portapotty doors that open into spacious bathrooms; and on and on. Next to the store was recently built a two-story "events center" for tastings, televised cooking demonstrations and food and wine festivals. The CEO is also looking to lure a hotel chain to the 71-acre property. The Market is going to be expanded on all sides to create "Foodieland," with surrounding shops and restaurants, all connected with a two-mile monorail featuring amusement park trains.
3 2002 5812 When a patron sits down in Fritz's restaurant, the order is placed with a phone that sits on each table. A few minutes later, a whistle blows and a single-car train travels across a suspended track, dropping a box of burgers and fries onto a platform, which is lowered to the table.

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