Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Entertain the customer while waiting for or using the product


Add entertainment as addition to the main product

No. Year SIC Note
1 1986 5311 In some Nordstrom stores a tuxedoed bootblack will shine your shoes, while an elegantly attired employee plays a grand piano.
2 2002 5712 Jordan's Furniture Stores revolutionized "shoppertainment," their formula for using entertainment, free snacks, and other attractions to attract shoppers and stimulate spending in their stores. Its four stores are among the most productive in retail, averaging $950 in sales per square foot versus the furniture sector's median of $254. In August 2002, the store made history by becoming the first retailer to include a giant-screen Imax theater with 3-D technology, which surpasses even some museums and other traditional Imax venues.
3 2002 5999 A number of retailers use entertainment and other interactive attractions to lure shoppers into their stores. Nike Town offers information for local sporting events and has basketball courts. Virgin Megastores feature celebrity visits, live performances and live DJs. Barnes & Noble has children's story hours, a cafe, book signings, and author readings.
4 2001 6021 Wells Fargo has added Starbucks and televisions at some locations.
5 1987 7319 POP Radio produces FM-style programming with customized advertising for food & drugstore chains.
6 2000 7375 The Internet trading company has 71% gross margins, and a $400 million cash hoard. More important, buyers and sellers love person to person online auctions. Not even a series of outages could cripple Ebay last year.

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