Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Entertain the customer while waiting for or using the product

Provide food while customer waits for or uses the product

No. Year SIC Note
1 2004 3089 Tupperware is reeling. Dependent on traditional Tupperware parties to sell the plastic storage containers, the introduction of the products to Target was disappointing and alienated many sellers. The company will attempt to rebound with a revised version of the traditional parties. These social events will ply customers with food and wine to increase sales.
2 2003 5311 With many of their core family customers fleeing to the likes of Kohl's, Target, specialty stores, and the Internet, department stores' share of retail sales has shrunk from 9.5% to 6.4% in the past decade. Lately, though, most major chains have cranked up efforts to bring in a new generation of shoppers by reconfiguring stores, adding amenities from tea shops to tattoo parlors, and offering more inviting private-label apparel.
3 1996 5411 Byerly's was founded as a grocery chain, but has evolved into upscale place where customers can pick up an order of salmon with mango salsa to go. Byerly's also houses restaurants with pricey regional fare.
4 1997 5411 Andronico's greets customers with beverage & light food areas, complete with seating. Next, the shopper will be exposed to an extensive area of prepared foods.
5 1997 5411 Upscale Draeger's in San Mateo features a full-service, 3-meals-a-day, white-tablecloth restaurant upstairs. Downstairs, it will be fronted by self-service coffee, smoothie, & juice bars, all with cafe-style seating.
6 2003 5411 40% of floor space in Wegmans is aimed at career couples, with prepared foods (including shrimp and goat cheese quesadillas, salmon primavera with champagne vinegar, and tandoori nan). Stores built after 1997 have an eat-in restaurant.
7 2004 5411 In order to compete with Wal-Mart, HEB made fresh produce and high-quality meats the chain's hallmark. It spiced up the formula with cooking demonstrations at some stores, stationing chefs in kitchen booths in the middle of the store floor.
8 1986 5541 At Marshall's Chevron, if you get there early enough, you're greeted with fresh coffee and the morning paper.
9 2004 5942 "Joseph-Beth" Booksellers in Cleveland is bigger than the competitor Borders, sells merchandise ranging from toys to quilted handbags and boasts a restaurant where flank steak salad goes for $9.95.
10 2004 5942 In competing with chains, Joseph-Beth strategy relies on food, not books. Each of his stores has a full-service restaurant with entrees inspired by cookbooks offered for sale.
11 2001 6035 Banks, such as Washington Mutual, have begun to open branches with coffee shops in or near the facility. Starbucks has at least 18 locations that are part of bank branches or adjacent to banks and other coffee retailers have begun testing the concept. As many as 700 people walk into the average Starbucks daily. The average bank customer visits a branch just 2.9 times a month. The banks often lease unproductive space to the coffee chains; each gets added exposure and traffic.
12 2003 6512 In the 1990s, casual dining was the rage in mall makeovers.

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